Business case for a website
Having a website enables you
to reach an ever expanding local, national and potential global
audience. More and more people are turning to the Web to find out
information, to help inform decisions and to buy products and
services.
Websites can act as your 'virtual shop window' to this ever growing
audience. It is an easy and convenient way for web users to find out
information about what you do before they get in contact.
Effective websites lead to increased sales, enhanced
communications, and opportunities for new business relations. Top
10 reasons to have a website
- Accessible to your target audience 24/7/365.
- Introduce, promote, sell your product or service to a larger
market, potentially outside normal geographic limits.
- Portray a professional image with your own personalised web
address (www.yourcompany.com) and email (you@yourcompany.com).
- Advertise at a fraction of traditional costs, in a flexible
transient way, with scope to provide additional information that
will support or supersede existing traditional communication
channels.
- Compete with or exceed competitors marketing efforts.
- Improve communication and customer service via site
interactivity via online query/feedback forms. Provide contact
details, directions and maps.
- Answers questions that are frequently asked, thereby free up
time and effort to direct to other areas of your business.
- Updates, offers, news can be published online instantly.
- Incorporate an eNewsletter campaign within site marketing to
regularly drive traffic to your site and encourage customer loyalty.
- Visual approach to promoting product or service. Photograph can
express much that the printed word can't.
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