Web design top tips
- Your website should have a
purpose. This may seem a rather obvious thing to state but many
businesses put a website together to simply 'tick a box' rather than
having a specific objective in mind for their site. The purpose
could be to make a sale, advertise a new product or service, get an
email address, or to receive a phone call.
- Choose a good domain name for your
site. This is the address visitors will type into their web browser
to find your site and usually takes the form www.yourbusiness.co.uk. It
can be hard to think of a domain name but it is definitely worth
spending a bit of time on. It should be relevant to your business
(though not necessarily your business name), easy to spell,
memorable and not too long. Consider incorporating search keywords
into your domain name.
- Be involved in the design process as
much as possible to ensure you end up with a site you are happy with
and are confident will benefit your business.
- Consider how you are going to
promote and advertise your site from early on in the design
process. Methods of promotion range from including your website
address on stationery, articles in local newspapers through to
Search Engine Optimisation and Pay per Click campaigns.
- The site should be fast to load and
easy to use. It is important that you provide your potential
customers with a pleasant and beneficial experience when they visit
your site. Web users are impatient and if your site takes too long
to appear on their screen or if they can't find their way around
your site they will go elsewhere.
- Site content (information within
your web pages) should be easy to read and kept brief. Technical
terms and jargon should be used as little as possible and explained
in plain English if their use is unavoidable.
- Your Home page should tell the
visitor what you do and begin to convince them as to why they should
do business with you.
The About page could provide information on the history of your
business, reflecting the values associated with your product or
service and perhaps a bit about the key people within the company.
The Contact page should provide various ways in which people may
contact you. It is perhaps worth considering putting contact details
on all pages to make contacting you as easy and convenient as
- Be sure to tailor your website to
the needs of your audience. For example, the style and design of a
site with the aim of encouraging teenagers to eat more healthily
would be different from a site selling speciality hand made tiaras
to brides to be.
- It is important to keep site content
up to date and current. Visitors do not want to be reading about the
'latest news' that occurred two years ago! Your site should be an
ongoing and continually evolving part of your advertising, marketing
and sales strategy.
- Websites may be developed and
expanded through time. You may start off small with a one, five or
ten page site. If your site is working for you, more pages can be
added or eCommerce functionality may be considered.